OI-Glass

At VaynerMedia, I was a Social Media Content Resident creating B2C and B2B social content for O-I Glass, the world’s largest manufacturer of glass containers across North America, South America, Europe, and Asia.

 

I curated organic and paid content for health-conscious, sustainability-focused audiences and food and beverage business owners, and launched a DIY reuse series across TikTok, Instagram, and Facebook to highlight creative ways to repurpose glass packaging.