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Good Light Cosmetics

Managed organic social content for Good Light Cosmetics, my responsibilities included creating and publishing content across TikTok, Instagram, and YouTube. In addition to engaging with the community while tracking, analyzing, reporting social media performance, and making optimizations based on performance results.

Lip Nectar x Netflix XO Kitty Launch

Supported the promotion of Good Light Cosmetics’ Lip Nectar through a brand partnership with Netflix’s XO, Kitty, creating, editing, and publishing social content that aligned the product launch with the show’s cultural moment and significance for an indie Korean beauty brand like Good Light Cosmetics.

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